Prada: Parallel Universes
When the genius of a talented illustrator meets the hottest accessories of the season.
If someone still has some doubts about the skills of Prada to redefine the lines of communication and set new trends, will have to change their mind.
After the 24h museum, created with the Italian artist Francesco Vezzoli, Miuccia has decided to involve one of the most talented illustrator of the web, Vahram Muratyan, creator of the amazing book (and blog) Paris vs New York. The result is the fantastic campaign for the new SS 12 accessories of the maison.
The idea is simple yet brilliant: Prada wants to present its celebrate accessories with a new light, using animated images. So born the Parallel Universes that create in front of our eyes dreamlike yet virtual stories. An exercise and an experiment that outlines Prada’s style, consistent with the present without nostalgia.
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