Plave is an online fashion magazine produced by Fashion Bloggers. Plave connects readers to inspiring content from around the world with links to exciting brands and up and coming talent. Fashion Bloggers are promoted by Plave and provided with exciting professional tools.
Plave was founded by Brook McKay, an international model who has partied and networked in the most extreme fashion capitols. She understands fashion as a means of self-expression, differentiation and community. Plave as a idea started in Paris as a hobby in 2008, as a favourites list of French boutiques. The list expanded into a small directory in 2009 and finally as a business idea in 2010, one destination to find the best boutiques around the world. To test the popularity of the boutiques she loved ever so much, Brook was recommended to start Blogging about them. Blogging made finding these small boutiques much easier for readers. Combining bloggers together was the ticket.
Goal: Increase Blogger Exposure
Case Study : Kirsty Irwin
For up and coming and boutique designers the internet is a mess, selling in one space and communicating and sharing in others. Plave’s blog posting tools combined with selling tools, help engage, inspire and convert more followers and buyers.
Goal: Connect Bloggers with Brands
Case Study : frocks and other frivolities
For Journalist bloggers income opportunities are closely linked with content restrictions and exclusivity deals. Our product is open and community moderated, Plave provides our bloggers with tools to book jobs and easily engage their readers.
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